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Welcome to the first in our 2023 Sponsor Spotlight series, where we’ll be profiling some of the fantastic partners that work alongside us at False Bay RFC and going a little deeper into their businesses. First up is our sponsor Striped Horse and we sat down with the company’s Director – Elemans le Roux to learn a bit more about Signal Hill Products and its role in the Food & Beverage Industry.


If you could briefly sum up your business, what would you say?

Signal Hill Products, a dynamic company at the forefront of the ever-evolving beverage industry. Since our establishment in 2012, we’ve been fiercely dedicated to crafting, producing, selling, and delivering only the most cutting-edge, innovative, and exciting beer & alcoholic beverage brands. From South Africa, Africa and beyond, we’re blazing a trail of innovation and expansion. We proudly invite you to join us on our journey and indulge in bold flavours, invigorating refreshment and trailblazing creativity that define us.


How did you end up in the Food and Beverage Industry and describe your current role?

I’ve always wanted to work with people in a field that I find interesting. My love for people, and a good time naturally led me to the liquor industry. My current role as District Manager for Cape Region allows me to live my passion.


What’s your top sporting memory?

Enjoying an ice cold Striped Horse beer with mates during the RWC final in 2019.


What gets you out of bed in the morning?

At Signal Hill Products, we have a clear Vision and Mission that guides us in everything we do. Our vision is to be a truly African beer and cider company with fans all over the world, while our mission is to create fans of unique South African beer & cider brands. We are dedicated to creating a culture of excellence, both in our products and work environment, by committing to our customers, suppliers, consumers, colleagues, and partners.


How do you measure success as a business?

To achieve our vision and mission, we adhere to five core values: “Be Lekka”, “Hustle”, “Creating Magic”,  “Devil’s in the Detail”, and “Own It”. These values guide our actions, shape our culture, driving us towards success and growth, while also creating a positive impact for employees, customers, and communities.


What attracted you most to partnering with False Bay RFC?

We like to partner with like minded people, where winning is not everything, but the only thing.


And finally, if you had some advice for someone starting out in your industry, what would it be?

Work hard, but make sure you have fun along the way.


Thank you for your support, time and wisdom, Elemans 


All the best!





Instagram: @stripedhorsebeer


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